Blog · Site strategy
Crawl the site before we lose more ground
The GoDaddy version of DiFiore Builders had momentum—now the new Next.js site needs the same attention. A crawl captures every hidden redirect, broken asset, or missing tag before search engines mark the rebuild as unstable.
What we learn from a crawl
Crawling the site with Screaming Frog (aka the SEO frog report your team mentioned) or a similar auditor gives us an instant comparison with the old GoDaddy pages in the areas that matter for rankings and conversions.
- Redirect hygiene: Are the legacy GoDaddy URLs still pointing in the right direction, or do they 404 and leak authority?
- Metadata parity: Is every page carrying the descriptive titles and meta descriptions that once helped map search intent to the brand?
- Content structure: Do headings, internal links, and alt text mirror the clarity from the old site, or did we accidentally strip signals in the rebuild?
The crawl also surfaces duplicates, missing canonical tags, and orphaned pages—issues the SEO frog report already called out. It’s our chance to prove the new site is cleaner, faster, and easier to index than the GoDaddy predecessor.
How we act on the crawl
1. Capture the crawl and archive the report so we can show progress to search engines and future auditors.
2. Turn every 4xx/5xx page into a tracked task: either fix the URL, reroute to the new equivalent, or remove it intentionally.
3. Use the crawl insights alongside Screaming Frog to keep watch over structured data, loading experience, and on-page content hierarchy.
Ready to compare the wreckage and build a stronger site structure? We align the crawl results with DiFiore Builders’ service pages so each visit feels like the craftsmanship the GoDaddy site promised.